I’m a seasoned analytics, data science and insights professional with over 11 years of experience in analytics and insights on both the corporate and agency sides. I have a proven track record of leading and managing teams, running quantitative research projects, and providing data analytics and visualization support to global brands. I’m passionate about using data to drive strategic decision-making and help businesses achieve their goals.

Skills

Skills

    • Python (Scikit-learn, PyTorch)

    • SQL

    • Excel

    • Predictive Analytics

    • Regression

    • Feature Engineering

    • A/B Testing

    • Natural Language Processing

    • Random Forest

    • Segmentation

    • Conjoint Analysis

    • MaxDiff

    • TURF Analysis

    • Questionnaire Design

    • Project Management

    • Cross Functional Leadership

    • Team Management

    • Mentorship

    • Tableau

    • PowerBI

    • Salesforce

    • Excel

    • Python (MatPlotLib, Seaborn)

Current Role: Analytics Lead, Spin Master

This year I provided reporting and analysis for Monster Jam, DC Comics, Gabby’s Dollhouse and Vida the Vet. I built category and brand dashboards using PowerBI, developed time series forecasting and marketing mix models, and performed advanced statistical analysis of the relationships between Nielsen ratings, sales and marketing spend.

Recent Insights Projects

A concept study for a gaming start-up

Pricing research for a streaming company

Study of public perception & adoption of AI for a B2B cloud software company

Machine Learning for a major personal care brand

I believe that clear communication, setting expectations, and fostering a warm and friendly team culture are essential for successful team management. I use project management tools and regular check-ins to track progress and identify and address issues promptly. A warm and friendly team culture encourages team members to ask questions and feel supported, which can lead to better collaboration and productivity. I get to know my team members to understand their strengths and weaknesses so that I can delegate projects that are challenging and rewarding. I make decisions collaboratively with my team to ensure buy-in and alignment with team goals. I motivate team members by tapping into their values and helping them see the impact of their work.

Management Philosophy